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Email Marketing
Email marketing is another great interactive way to keep in touch with current and prospective customers. It can be used to alert your client base to upcoming events or sales, new products, company announcements, tips and more. Just remember to provide your readers with valuable content and to send out your mailings with care - spamming will only annoy your subscribers and may turn them away from your business permanently.
Periodically distributing emails of interest to a permission-based list offers several advantages…
- Since your subscriber list is permission based, your readers have asked and will be looking for your mailings.
- Have a spur-of-the-moment announcement? Emails can be sent out much quicker than getting a postcard or newsletter together and “snail mailed” out to your readers.
- Delivery, opens, clicks, bounces and unsubscribe requests from your mailings can all be tracked
- Email marketing can be done at a lower cost as opposed to printed newsletters or direct mail pieces.
- It’s environmentally friendly :)
If you think an email marketing campaign is right for you, contact me and I can help you get set up. If you already send out mailings but are looking for a fresh new look to rekindle your readers interest, I can create an attractive layout with eye-catching graphics to get your message across.
